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John the Baptist was a master at editing his life down so only Christ remained evident to others. He wore clothes made from camel hair with a leather belt and ate locusts and honey (Matt. 3:4). He did not worry about having a nice building to accommodate the crowds that came to hear him preach. His message cut to the point: “Repent, for the kingdom of heaven is near” (Matt. 3:2 NIV) – simple words that easily fit into a text message or Twitter post.

John’s life was not cluttered with things that confused his message. He did not try to impress people, rather he tried to impress upon them the need to repent of their sins and prepare for the coming of Jesus. In Matthew 11:8-10, Jesus points out that the people did not come to see John dressed in fine clothes, they came to see a prophet. People traveled into the hot and dusty desert to hear John’s message, not to see his outfit, sit in a beautiful building with air conditioning, or dine on locusts and honey with him.

Many of the people that crowded around John in the desert were tired of trying to impress others with their deeds and appearances. They were hungry for a message of true repentance that would free them from the burden of their sins. John focused on their spiritual need for a savior. He pointed them away from himself and toward Christ. In Matt. 3:11 he explains how one is to come who is more powerful than him, how he is not fit to carry his sandals. John’s life was edited down so only the message of Jesus came through each day.

As a follower of Jesus your greatness and your identity is not in this world. John continues to show us true life is in Christ. Jesus commends John saying, “There has not risen anyone greater than John the Baptist.” He goes on to say that we have the potential to be greater than John, that “he who is least in the kingdom of heaven is greater than he.” (Matt. 11:11 NIV)

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